流浪猫到企业明星的蜕变故事 分享到
From Rescue Cat to Corporate Star 2019-10-0536571

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Nala is obsessed with boxes.
Nala对盒子十分着迷。
She loves napping in them and absolutely hates it when she’s on the wrong side of the doors.
她喜欢在盒子上打盹,但如果没找对开门的正确方向就会很讨厌盒子。
Sounds like any cat on the planet, except she’s not.
这听起来和其他猫咪也没什么两样,但事实并非如此。
She’s the Internet’s most famous cat with more than 4 million followers on Instagram and millions of dollars under her paws.
Nala是网络上最出名的猫咪,不仅坐拥400万Instagram粉丝,更有数百万美元的身价。
Nala’s fame has forever changed her owners life from a Thai graduate student in the U.S. to a millionaire businesswoman, a social media success story.
Nala的迅速走红永远改变了它主人的命运:从一名美国的泰籍大学毕业生一跃成为身价数百万的女企业家,创造了一段因社交媒体走向成功的案例。
“I never thought my cat will have millions of followers.
“我从没想过我的猫咪会有几百万粉丝。
It never occurred to me that I would be doing this for five years.”
也从没想过我会把这件事做了5年。”
Varisiri Methachittiphan who goes by Pookie was a 23-year-old business student at UCLA when she visited a shelter in California.
Varisiri Methachittiphan(也叫Pookie)参观加州的一家收容所时还只是美国加州大学洛杉矶分校一名23岁的学生。
“I didn’t plan to adopt, but I saw Nala in the cage looking so adorable.
“当时我并没有打算收养Nala,但我看到它在笼子里是那么的可爱,
I felt a strong connection.
我感受到了一种强烈的联系。
When I picked her up, she licked my face, my nose, so I decided to adopt her.”
我抱起它,它便舔我的脸,我的鼻子,那时我就决定要收养这只猫。”
Pookie named the Siamese and tabby mix Nala after a lead character in the Lion King.
Pookie仿照《狮子王》中主角的名字,给这只暹罗斑猫起名叫Nala。
Then she did what wasn’t so common way back in 2012.
后来,2012年,Pookie做了一件当时还不是十分流行的事。
She created an Instagram account for Nala and shared some photos.
她给Nala创建了一个ins账号,并时常在上面分享Nala的照片。
“I wanted to challenge myself and see how many followers I can cultivate.
“我想挑战一下自己,看看我能吸引到多少粉丝。
There wasn’t a day that I didn’t post and her fan numbers kept growing.”
我每天都会上传Nala的动态,它的粉丝数量也不断增长。”
Within a year, Nala’s followers jumped to about 700,000.
不到一年时间,Nala的粉丝就达到了70万。
That’s when companies began paying Pookie to show Nala interacting with their products .
一些公司开始花钱找Pookie希望让Nala为他们的产品打广告。
Expanding Nala’s fan base and working with friends quickly became Pookie’s full-time job after graduation.
扩大Nala的粉丝群并且和朋友们一起经营很快成为Pookie毕业后的一份全职工作。
“My family wanted me to go home.
“我的家人当时希望我回家。”
My dad once asked me what could you possibly do with just a cat.”
我爸爸曾经问我,只和一只猫在一起能做成什么事。”
With Nala, quite a bit, she brought home $300 for her first gig.
和Nala在一起,它的第一场表演秀就挣了300美元。
Now some companies pay as much as $15,000 for a few photos posted across platforms.
如今一些公司甚至愿意花15000美元购买我分享在各个平台上的Nala的照片。
The nine-year-old cat also bought Pookie a car and two houses in California.
这只九岁的猫给Pookie买了一辆车,还买下了加州的两套房子。
Pookie on a red carpet movie premiere in Hollywood.
Pookie在好莱坞电影首映典礼的红毯上。
Nala, the cat, and to numerous talk shows and events.
Nala还参加过许许多多的脱口秀和其他活动。
In September, she made Pookie, now 32, CEO of her cat food enterprise .
今年九月份,32岁的Pookie因为这只猫当上了她成立的猫粮企业的总裁。
It’s all part of maintaining the brand as other pet influencers, dogs, pigs,even hedgehogs, line up to compete for corporate dollars.
如今有许多其他宠物明星,包括狗、猪、甚至刺猬,Pookie的全部工作就是要维持住自己的品牌,和其他宠物竞争盈利。
Pookie says she’s not worried, because right now Nala’s followers keep growing.
Pookie说她并不担心,因为现在Nala的粉丝仍在不断增多。
And Nala, she’s just living her best life, sitting in a box or two and pushing through closed doors.
而Nala,只用窝在一两个盒子里,推着关闭着的门,享受着她的幸福生活。
All in a day’s work.
一天的生活就这样过去。
Warangkana Chomchuen VOA News
美国之音 Warangkana Chomchuen报道

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