加纳Selina Beb服装品牌在时尚界突破了界限 分享到
Ghana's Selina Beb Clothing Line Pushes Boundaries in Fashion 2020-04-1019622

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Thats out to be a lawyer.
那可是个律师。
So I studied law in the UK, but I didnt like it.
所以我在英国学习法律,但我不喜欢它。
After my degree,I abandoned the law team,
拿到学位后,我离开了法律团队,
and went into the media and did another degree in Communication.
然后进入媒体行业,获得了传播学的另一个学位。
So I was working in the media,
所以我在媒体工作,
and in Ghana I moved there from England in 2008.
2008年我从英国搬到了加纳。
Yeah, working on radio specifically and doing some radios shows and music shows.
是的,专门在电台工作,做一些电台节目和音乐节目。
And when I moved back to Ghana in 2008,
2008年我搬回加纳时,
I noticed the African print accessories in every household.
我注意到每家每户都有非洲印花饰品。
Everyone was using African prints for all sorts of things, you know,for bags or jewelry,not just for clothes.
每个人都用非洲的图案做各种各样的东西,你知道,包或珠宝,不只是衣服。
You know, initially or in the past African prints we just use for clothes.
你知道,最初或过去我们只在衣服上使用非洲印花。
So I thought, wow, thats interesting, especially their bags.
所以我想,哇,真有趣,尤其是他们的包。
It interested me because I wasnt used to seeing bags being made with African prints,
这让我很感兴趣,因为我还不习惯看到带非洲印花的手袋,
and too adorable as well and stylish and nice,
太可爱了,又时髦又漂亮,
so I started using that lots of those African bags, and people always complimented me,
所以我开始用很多非洲包,人们总是称赞我,
and say: Theyre really nice,can I buy from you? Do you make them yourself?
然后说:它们真的很好,我能从你这里买吗?你自己做的吗?
I need them because I was always good enough when you bring back,
我需要它们,因为当你回来的时候,我总是足够好,
like what Im wearing today is quite shiny,like with my elbow and you can see me with accessories.
就像我今天穿的很闪亮,比如我的手肘,你可以看到我戴着配饰。
You make these accessories yourself?
这些配件是你自己做的吗?
Yes.
是。
Very good.
非常好。
So you know you accessorize your clothes and then all of a sudden they become interesting.
你装饰你的衣服后突然感觉变得有趣。
They go from boring into interesting.
它们从无聊变得有趣。
How has it been?
发展怎么样?
I started very small.
我从很小的规模开始。
When I started,I cant afford to get rent for shops.
刚开始的时候,我付不起商店的租金。
So I was working on radio saving money and then buy raw material to produce the bags,
所以我在电台工作,攒钱,然后买原材料来制作包,
and then I used the stuff on my car, boots.
我把这些东西用在我的汽车上、靴子上。
Ive put the products on my back, in my boots,
我把产品放在我的背上,放在我的靴子上,
then after my radio show Ill go of meet up clients to sell to them.
然后,在我的广播节目之后,我会去见客户,卖给他们。
So I started with very small capital and it was more like a hobby,
所以我从很小的资本开始,这更像是一种爱好,
but with time the business starts growing.
但随着时间的推移,生意越来越好。
There was more interests.
有更多的兴趣。
I was already in market and then I expanded and a year later I rented my first shop.
我已经走向市场上了,然后扩大了,一年后我租了我的第一家店。
This is where we are right now.
这就是我们现在的处境。
It is actually my second shop.
这实际上是我的第二家店。
I just moved here last year.
我去年刚搬到这里。
I used to have a smaller shop for six years.
我以前有一个小商店,经营了六年。
What has it taken to get to this level?
如何达到这个层面呢?
A lot of hard work, lots work, lots of challenges,with taking lots of money as well.
需要很多艰难的工作,很多工作,很多挑战,还有很多钱。
Its not been easy, its been very challenging,
这并不容易,很有挑战性,
because finding skillful workers is my biggest challenge to actually produce the kind of quality I want.
因为要生产出我想要的那种质量,找到技术熟练的工人是我面临的最大挑战。
Yes, but with perseverance and determination, this is quite we are now…
是的,但是有了毅力和决心,这就是我们现在…
How our customers are responding to someone by using the incredible designs that I see around here?
使用这些精致设计产品的消费者反应怎么样?
There is what has been good.
反应很好。
Yes, just like any business, there are times of seasons where business is really good,
是的,就像所有的生意一样,有旺季,
and then sometimes its a bit slow, but most of the time its good.
也有淡季,但大多数时候都很好。
I used to be just accessories,like I mentioned,I started with just the bags and then I introduced footwear and jewelry.
我以前只是配饰,就像我提到的,我从包开始,然后我引入了鞋类和珠宝。
So for six years it was just an accessories brand.
因此,6年来,它只是一个配饰品牌。
I was just being mainly accessories, and people love them.
我只是做配饰,人们很喜欢。
But my customers sometimes ask for clothes,
但我的顾客有时会要衣服,
because they said we wanted to shop in a one-stop shop,
因为他们说我们想要一站式购物,
where we come and we come fine clothes and accessories to go with them.
我们买漂亮的衣服,然后有漂亮的配饰与之搭配。
So last year when I moved into this shop I decided to add a clothing line.
所以去年当我搬到这家商店时,我决定增加一个服装系列。
Its already included a line to my range.
我的经营范围内多了一个系列。
What has been your single most selling item for example?
例如,你的单件最畅销的商品是什么?
Its not the bags, yeah, first one I used to sell is a beb making clothes,
不是包,是的,我以前卖的第一个是BEB衣服,
so…yeah…gradually catching on and liking the clothes.
所以…是的,…渐渐地流行起来,喜欢上了这些衣服。
But most people come here with the mindset Im great for bags and accessories.
但大多数来这里的人都有这样的心态:这里的包和配饰很适合我,我要买。
As were talking earlier you talked about you had a personal reason why you went to into fashion,
就像我们之前说的你说你进入时尚界有你个人的原因,
you wanted something that fits you, something that looks good on you.
你想要适合你的东西,穿戴在自身上漂亮的东西。
Thats why you decided to do this kind of fashion level, right?
所以你才决定这么做,对吧?
So maybe talk to me about that.
那就跟我说说吧。
My clothing line, the reason I started a clothing line was not just because my customers were asking for it,
我的服装系列,设置这个服装系列的原因不是消费者的要求,
but I had a challenge as the classic size woman finding clothes in my size,
但我遇到了一个挑战,因为一个经典的大号女人找到了我这么大的衣服,
and a lot of people want my size as well,
很多人也想要我这样的尺码,
tell me they find it difficult finding clothes size.
告诉我发现很难找到合适的衣服尺码。
So that was another inspiration or reason I started a clothing line.
这也是我开创服装系列的另一个灵感或原因。
And so because of that my clothes come up in big sizes as well,
正因为如此,我的衣服也变大了,
you know, we do UK size 8 to 22,so women who own the like sizes as well can also find clothes from our shop.
你知道,我们的英国尺码是8到22,所以,拥有同样尺码的女性也可以从我们的店里找到衣服。
Thats inspiring to a lot of women,
这对很多女人来说都是鼓舞人心的,
because Ive run into women who almost go crazy because they cant find what to wear.
因为我遇到过那些因为找不到合适的衣服而几乎发疯的女人。
There are very few shops that cater for them.
为他们服务的商店很少。
Because I also get annoyed when I go into a shop and I cant find my size,
当我去服装店找不到我的尺码时,我也会很生气,
because I feel like women come in all shapes and sizes.
我觉得女人有各种各样的身材。
Why must it be only for those on the thin size?
为什么只只卖给有那些身材苗条的人呢?
You know we the plus-size, we may also deserve to get nice clothes,
你知道,我们大块头身材也应该有好看的衣服呀,
not just big sizes about actually nice stylish clothes.
不仅仅是大码的漂亮时尚的衣服。
because most of the time you find out as a big woman when close in your size, they are boring.
因为大多数时候,接近你身材的大块头的女人,他们都很烦恼。
You know, so I make sure I do interesting clothes for we the plus-size women as well, so we can also look stylish.
你知道,所以我要确保我也对大码女性的衣服感兴趣,这样我们也可以看起来很时尚。

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